AS Insights - Research and Insights Consultancy
AS Insights are a research and insights consultancy, helping you obtain and analyse the data you need for your strategic decision making. We specialise in market and brand positioning. We ask questions that you know you need to ask, and we find answers that you didn't know to ask about. When organisations sense there are problems with talent or customer attraction and retention we are like detectives who come in and find out why. We are different because we use behavioural theory frameworks to understand your data and to help improvements take place with gentle nudges.
When you need research for your issues we can provide:
On the ground/ in the field:
- Observations of customer or teams in their environment
- Focus groups
- Mystery shopping
On the internet:
- Exit surveys
- Monitoring user-generated content
Get ahead of your competitors
When you need to get ahead of your competitors through improving customer experience - we use GAPS and RATER frameworks to collect and analyse data.
Attract and retain talent
When you need to attract and retain talent we can help develop an appealing work environment for your organisation. Our method is about understanding cultures and organisational alignment through several behavioural frameworks including psychological safety: “The belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes, and that the team is safe for interpersonal risk taking”.
New product or service
When you have a new product or service or SaaS we can gauge its reception.
Strategic and competitive positioning
We research strategic positioning - We look at your resources, your market and your environment to clarify your strategic and competitive positioning.
Insights we use behavioural frameworks
When you need deeper insights we use behavioural frameworks and models such as ‘Technology Acceptance’, Ryan and Deci ‘Self-Determination Theory’, social identity theory, motivational theories, COM-B etc…
Develop your brand
When you need to develop your brand – we give you an understanding of your core and potential consumers and explore what your stakeholders gain or miss from the experience you provide. These values can be plotted on an Intrinsic or Extrinsic, Active or Reactive spectrum. Or mapped as goal territories. The findings will inform your targeting, messaging, visuals and tone of voice.
Implementation, workshops and tools
Implementation - recommendations, guidelines and workshops are tools we use to gain buy-in and change.